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Il Pesto Eccellenza Ligure nasce da un'idea di un imprenditore ligure deciso ad esportare il vero pesto fresco nel vecchio e nel nuovo continente.
L'identità visiva è ispirata alle targhe storiche delle vie genovesi. La campagna pubblicitaria coinvolge attività rinomate in città: distributori che diventano partner e sponsor. Gli emigranti italiani sono il target di questo prodotto, il piano editoriale per instagram racconta stori di luoghi e viandanti in cerca di "casa"...al profumo di basilico.
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